2013同等學(xué)力申碩英語(yǔ)熱點(diǎn)作文素材二：蘋(píng)果愚人節(jié)的道歉信

　　剛過(guò)去的3月份，蘋(píng)果公司在中國(guó)飽受爭(zhēng)議。4月伊始，蘋(píng)果公司就保修雙重標(biāo)準(zhǔn)向中國(guó)消費(fèi)者致歉。2013年同等學(xué)力英語(yǔ)考生朋友一起來(lái)看看蘋(píng)果愚人節(jié)的道歉信吧。

　　Apple Inc Chief Executive Tim Cook apologized to Chinese consumers on Monday for confusion over its warranty policy following more than two weeks of criticism in the Chinese media of its after-sales service.

　　Apple is revising its warranties for the iPhone 4 and iPhone 4S and simplifying its explanation of warranties and ways for customers to provide feedback, Cook said in a letter on Apple's China website.

　　“We are aware that owing to insufficient external communication, some consider Apple's attitude to be arrogant, inattentive or indifferent to consumer feedback,” Cook said. “We express our sincere apologies for causing consumers any misgivings or misunderstanding”, he added.

　　The criticism of Apple began on March 15 with the broadcast of an annual show on China Central Television about consumer safety and rights. The show assailed Apple for its after-service, including not offering new iPhones with a one-year warranty in the case of major repairs.

　　Now Apple will replace iPhone 4 and 4S models purchased in China with new phones in the case of such repairs, along with a new one-year warranty, Cook said in his letter.

　　The company also will give refresher training to service providers to explain the new warranty policy, he said.

　　周一(4月1日)，蘋(píng)果公司CEO蒂姆-庫(kù)克為蘋(píng)果產(chǎn)品在中國(guó)的保修政策的混亂而正式向中國(guó)消費(fèi)者道歉。蘋(píng)果的道歉是在中國(guó)媒體連續(xù)兩周以上報(bào)道曝光蘋(píng)果售后服務(wù)之后才姍姍來(lái)遲的。

　　庫(kù)克在蘋(píng)果中國(guó)官網(wǎng)上的致歉信中表示，蘋(píng)果將會(huì)“改進(jìn)iPhone 4 和iPhone 4S 維修政策;在Apple 官方網(wǎng)站上提供簡(jiǎn)潔清晰的維修和保修政策說(shuō)明;確保消費(fèi)者能夠便捷地聯(lián)系A(chǔ)pple 以反饋服務(wù)的相關(guān)問(wèn)題”。

　　庫(kù)克在道歉中稱，“我們意識(shí)到，由于在此過(guò)程中對(duì)外溝通不足而導(dǎo)致外界認(rèn)為Apple 態(tài)度傲慢，不在意或不重視消費(fèi)者的反饋。對(duì)于由此給消費(fèi)者帶來(lái)的任何顧慮或誤會(huì)，我們表示誠(chéng)摯的歉意?！?/p>

　　對(duì)于蘋(píng)果公司的批評(píng)始于中央電視臺(tái)的315晚會(huì)，節(jié)目中曝光了蘋(píng)果公司售后服務(wù)的問(wèn)題。消費(fèi)者的iPhone手機(jī)在一年保修期內(nèi)出現(xiàn)問(wèn)題后，蘋(píng)果公司對(duì)問(wèn)題手機(jī)進(jìn)行重大維修后卻不延長(zhǎng)一年保修期。

　　庫(kù)克在道歉信中還寫(xiě)道，“iPhone 4 或iPhone 4S 已經(jīng)過(guò)Apple 或Apple 授權(quán)服務(wù)提供商使用部分重新裝配套件維修，我們會(huì)視其為整機(jī)更換，并為維修后的iPhone 提供自維修之日起重新計(jì)算的1 年保修期?！?/p>

　　蘋(píng)果CEO還表示，“我們給中國(guó)的所有Apple 授權(quán)服務(wù)提供商下發(fā)了新的培訓(xùn)材料，以確保每個(gè)為Apple 產(chǎn)品提供服務(wù)的相關(guān)人員不僅熟知我們的政策，也掌握 ”三包“ 規(guī)定及相關(guān)政策?！?/p>